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THE FRANKLIN ON RITTENHOUSE
Project type
Full service social media management, content production
Location
Philadelphia, PA
Photographer Credits
Ritchie King, Ed Newton, Trina Saglimbene
For The Franklin on Rittenhouse and The Franklin Lounge (better known as The Franklin Mortgage & Investment Co.) Studio 62 provided comprehensive content creation and full-scale social media management.
We elevated their online presence by:
Showcasing the Luxurious Ambiance: Capturing the sophisticated elegance of both venues through stunning photography and captivating videos that highlighted the exquisite interiors and vibrant drinking destination.
Crafting Targeted Social Media Campaigns: Implementing sophisticated advertising strategies, running exclusive contests, and leveraging influencer marketing to attract discerning clientele and build a loyal community.
Telling the Franklin Story: Developing compelling narratives that emphasized the unique experiences offered at each venue, from intimate gatherings to unforgettable celebrations.
The Result? Increased brand prestige, a significant rise in hotel reservations, and a thriving online community that recognizes The Franklin as the epitome of a sophisticated boutique hotel in Philadelphia.

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